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Dior - Keeping it 'SoReal'

What began as a finely calculated fashion 'experiment', is snowballing into perhaps THE biggest eyewear revelation witnessed in recent times. Enter the "So Real" Effect..


Like a No.1 hit single, hot for a minute, forgotten the next.. It's hard to nail down the key to achieving legendary status. Not since Ray Bans hat trick of the Clubmaster, Aviator and Wayfarer, have we discovered an icon fit for sun blocking duty for years to come. 

Here's our 3 reasons why the Dior So Real is THE must have staple in your wardrobe:

1) It's a risk, but with the least risk. On paper, this style suggests a tricky wear (unconventional round/hexagonal shape,  split / two tone lens etc). It totally isn't - just try these on for size and tell us the combination isn't perfect! The most timid of fashionistas can push the boat out without getting stranded at sea.

2) So the shape is a big hit - cue the influx of new colours & materials! We have already seen the introduction of leather and a mix of colour within the collection, so we're sure Dior will give you plenty of reasons to keep coming back for more. 

3) It's staple, but still very much a luxury staple. Yes we have categorized this as a 'one for all occasions', but this is a GOOD thing! The so real is a piece you can wear equally with sweat pants, as you can at the next wedding. It will sprinkle fairy dust on the dullest of outfits, without ever letting down your best.