Jon: This Seasons Eyewear Trends & Their Challenges.

This seasons eyewear trends and their challenges.

2018 much like any other year in fashion marks a time for new creations, adaptations and surprising influences within the fashion houses.

With eyewear now firmly recognized as much as a fashion item, as it is a functional item I thought it might be an idea to look at some of 2018’s emerging trends, reconsider some lingering ones, alongside taking our regular sideways look on what the taste makers or should I say taste adaptors want to see us in this season.

The first eyewear trend that’s has been gaining traction over the past few months I'm going to describe simply as the slim sunglass or undersized sunglass. There’s a lean towards the mid century Harlequin and cat eye shapes from an array of houses this season. “Ohhhh Hell No” I hear you scream! Haven't we all just invested in the idea that bigger is better? Wellll.....Yes! We have been using the word oversized for some time now so this was bound to happen! Fear not though as we live in a time were trends can coexist, perhaps larger sunglasses will now be a staple and these smaller styles will fill their place as niche options, only time will tell. This trend is a challenge on a practical level as eye coverage is significantly reduced. With UV protection of the upmost importance we will have to suggest these frame types on a case by case basis.

Looking for evidence look no further than influencers such as Kourtney Kardashian and Rhianna wearing smaller sharper sunglasses. Louis Vuitton, Armani, Prada and Mui Mui are all pushing this trend this season.

The second trend on our radar is an adaptation of last season’s favourite the oversized aviator. Luckily this is a trend that’s a little more familiar and easier to style clients in. This seasons’ adaptation comes in the form of bolder heavier looking acetates which reminds us of the 80s and 90's with larger logos and vibrant tints. Anyone looking for that statement retro yet somehow futuristic piece; look no further, for those with an unnatural fear of the bold possibly look elsewhere.

Christian Dior seem to be leading the way here.

The final trend coming through this season is again a controversial one and presents its own unique challenges. This trend can be described as kind of sports luxe but has its roots in ‘Normcore’ and ‘Gorpcore’ trends. Put simply those brands you used to hike in are now cool and ugly as hell is the new beautiful. The sense of irony within this trend is hard to ignore. Think of an Oakley sports shield and your half way there. That said I have no doubt this trend will look amazing when styled well on the right person. With Shield lenses don't forget that glazing prescriptions can sometimes be limited so this one might be for the rare breed seeing 20/20!

Looking for evidence look no further than Pharrell in Oakley and Rihanna in Puma/Fenty. For the best examples of this style look out for Stella McCartney’s SS collection.

Whatever trend your chanelling here at Eyesite we are up for the challenge.

Until next time