Europe fashion destinations. I’m sure the obvious come to mind like Milan, Paris and Stockholm. These cities have established themselves as top fashion veterans. Going from strength to strength, emerging into an era of new talent and sustainability I introduce to you your Nordic neighbour - Finland.
The rare locations inspire the style with its stretch of back country hidden gems and icy, crisp climate. Theres three words that come to mind when analysing the Finns style. Efficient, conservative and a green approach - descriptions that fall in well with current trends of 2021. The city to watch when it comes to venturing internationally and expanding into the market of up and coming fashion is Helsinki.
As an eyewear enthusiast, it would have only been right for me to head scavenger hunting for the most sought after brands and varieties on offer across the shelves.
To start with catching my eye is a brand I am very familiar with amongst our stores - Orgreen!
If you could imagine Finland in a bespokley designed frame, Orgreen is what comes to mind.
Less is more and understated is the only approach to elegance. Created by three young creative hungry guys from Copenhagen. Life-long friends with a relating passion for extreme sporting adventures as well as street style.
The niche characteristics of practicality and minimalism allows the detailed Japanese manufacturing to be embellished with its Danish unique design. If you look closely at they’re use of colour on the lightweight eyewear, you can see its been strategically placed. Orgreen in fact hire full-time colour advisors to guarantee it’s uniqueness and collaborating colours. The three gentlemen are still within the business today. Gregers is head of sales, Tobias is head of design and Hnerik is still CEO and creative director.
Orgreen wasn’t the only brand that caught my eye. Tom Ford seemed to be a classic favourite. Modern sophistication, timeless designs with a flare of simple vintage glamour, Tom Ford for the Finnish seemed like a home classic.
I veered ever so slightly to the left and what did I see? Layers of Bottega Veneta!
The contemporary eyewear offers iconic shapes, minimalistic yet large square lens. A Bottega’s sleek, square and sharp sunglasses frame is a staple in any Parisian and Scandinavian wardrobe. It gives a business woman by day, nightcrawler by night vibe that every mysterious woman needs. The simple silhouette for a modern lady.
Finland, your chic and understated style inspiration did not disappoint.
from your fellow fashion lover,
Marni X
