We're delighted to be a part of eyewear history, as only a thousand of these were produced and distributed WORLDWIDE...
TITANIUM LENS RIMS HAND-TOOLED 5-AXIS MACHINED ACETATE FRONT
The Dita Grandmaster is the go to for a high impact, tough punching, no nonsense kind of luxury style. The Grandmaster 1 - 6 is arguably the most iconic series within Ditas star studded lines (alongside the Mach and Statesmen). It's everything we love about Dita, plus a little bit more, with the striking gold plated temples, beefy frame and unmistakable styling. They say once you try on a Dita frame, it's hard to go back; such is the comfort of the wear and quality of the build. And with the Grandmaster 6 you have this in abundance.
Paying homage to New Yorks golden era of Hip Hop, expect to see a fair share of famous faces getting their regular Dita fix, as the brand continues to steamroll ahead as the 'go to' brand for the A list and eyewear connoisseurs.
All that's left is to pick your favourite. - Blacked out, Black/Gold or Gold on Gold!!! Then get ready for our next drop for Summer 17 :)
When we heard Jimmy Choo were experimenting with (what was described as) 'glitter' a few seasons back, there were more raised eyebrows than champagne flutes. But never has the very famous phrase "don't judge the specs by its marketing pack" been more apt, (especially if the pack is covered in Jimmy Choo glitter)!!
Fast forward a couple of seasons to SS'17, Jimmy Choo have perfected what is categorically NOT the glitter we had feared, but instead the most delightful crystal powdered fabric, that compliments a strong mix of vibrant colours in both classic and more directional shapes. In fact such is the impact of their latest innovative designs, JC have created a new wave of fans who may not have entered into sparkly territory before now, but now find themselves spoilt for choice with a type of hip sparkle they can finally relate to. Genius. Understated, modern and fashion forward glitter. Bet you didn't think we could put those 5 words in the same sentence.
Showcasing more finesse with their use of sparkle - including glittered plex glass, swarovski 3D embelllishments and yet new colours of their crystal fabric; JC now seem to to be casually jogging across the tightrope that is jewellery eyewear. Having created this Summers coolest, most accessible and fashion forward jewellery collection, we can't wait to spread the sparkle this season!!
Luxury is the order of the day as Tom Ford reveals his Spring / Summer 2017 campaign. Tom reminds us once more of his seemingly limitless talents to return behind the lens, to himself photograph the stunning Grace Hartzel, Amilna Estevão, Valentine Rontez and Federico Novello. Expect bold, expect opulence and expect plenty more reasons to shop Tom Ford optical and Sun at Eyesite this summer.
We're in love with Chanel's Spring / Summer offering! 18kt gold and rose gold delights, with soft pastel shades apparent throughout both the optical and sun collection!
We were excited to cover this collection very early across our social media following a behind closed doors preview. Lottie seemingly approved with a customary instagram like :)
Shop the entire Chanel optical and sun collection in store at Eyesite. One not to be missed!
It's the time to shine for the next generation - certainly as far as Chanel & the legendary Karl Lagerfeld are concerned. Following in the footsteps of the unmistakable Cara Delevingne and Lily Rose Depp, Chanel have sprinkled an extra helping of youthful stardust on recent campaigns. And the result? Well; Smith is viewed by Chanel as a face that embodies the spirit of her generation - and that very same energy has come across in Chanel's recent campaigns. The brand emits more pizzazz, edge and fire in its belly; perhaps 3 adjectives not regularly used to describe Chanel. We love the new campaign, naturally :) But what do YOU think? Send us your views via our Facebook page.
Years of hard work, blood, sweat and tears; rest in the hands of hours, minutes or a matter of seconds.
It's only right you come prepared.
The Oakley Olympic class of 2016 (AND you too if you're lucky enough to grab a pair from us) will experience only the best from this exclusive Oakley collection....
Oakley HDO (High Definition Optics) optimizes safety and performance to meet the the highest demands of professional athletes who settle for nothing less than the clearest, sharpest, most accurate vision. Impact Protection guarantees uncompromising protection against high-mass and velocity impact that no other lens offers. Oakley Plutonite Lens material stops every wavelength of ultraviolet radiation from the sun's thermonuclear furnace, not just the lower energy form called "UVA". HDPolarized lenses are in a class of their own, using a precise infusion molding process to produce one comprehensive single layered lens.
He's seen it all. Whether he's creating a custom made tint for a music video, fitting a mirrored lens to disguise a footballer on holiday, or just replacing a screw for your mother in laws reading glasses; "it's all in a days work" explains Miles; known to his colleagues as "The Wizard"...
For the most part, what happens in the lab, tends to, well... stay in the lab. It's a world of a thousand screws, tools and a carefully manned production line of different shapes, styles and colours heading towards their final destination. "It's unfamiliar territory for most, but has a unique sense of familiarity and reward to me, having worked here so long. If I do manage to catch a glimpse in the media, of a piece I've been working on, it's great to see the end product!" Says Miles, who has handled a fair few well known frames in his 22 years in the job. "With that being said; it's all in a days work! Whatever job I receive in my lab, it's all about producing consistent high quality work. It's a key part of the overall process that you don't get to see or hear about too often."... Until now! Catch a glimpse of 'The Wizard' at work, as we go behind the scenes at the Eyesite laboratory.
When the word was out that Tom Ford was set to release a private 'capsule' 11 piece eyewear collection, we said farewell to other news that day. When we then received the call from Tom Ford that we were on the list of exclusive stockists, our neighbours probably thought we had matched all 5 numbers AND the bonus ball...
Taking inspiration from Tom's own personal eyewear collection, this collection serves to pay homage to what has been a remarkable 11 years in the fashion industry, showcasing styles that have were largely designed for Tom's own use and never before seen in stores. As with the TF private perfume range, this luxury eyewear collection raises the bar from the already impressive staple pieces, using expertly crafted buffalo horn, self adjusting photochromic lenses and Japanese titanium, to create that unmistakable TF statement look.
"These are the frames that I personally wear, and in some instances originally designed for myself." Said the celebrated designer. " This is truly my own private collection. In most cases, these editions of my favourite frames have been produced in new, elevated materials that are uncommon in most commercially produced frames."
Lookout for the trademark cross aviator, arguably the standout piece. Get your piece of eyewear history, from 1st May.
It's been a long road... but we are back and have finally opened the doors to our brand new Beverley store!
To all who turned up on the evening; we thank you for your support, and hope you all enjoyed a fantastic night. We managed to raise a very honourable amount for our partner clinic charity we are supporting in Ghana (so well done!). We would also like to say a big thank you to all of you who contributed in the design, logistics and fitting of the store - a video of which can be viewed on our facebook page! You all know who you are :)
So what's next? Good question. We welcome on board Cutler and Gross AND Victoria Beckham; two extremely influential brands both within the eyewear industry and of course the fashion industry at large. Both brands we feel will bring something fresh to our store, and compliment some of the amazing pieces we already stock.. so make sure you pop in and have a look.
With that being said, we wish you all the very best for the upcoming year and let's hope it's a positive one for all. See you all soon.
The National Optician Awards is the annual awards ceremony, honouring the the industry's leaders across 16 specialist categories. This years event, hosted by comedian Miles Jupp, saw Eyesite's Sophie Johnson honoured for her contribution to UK dispensing optics.
The panel heard testimonials from key industry sources, including the Harvey Nichols Personal Shopping Team, who paid tribute to Sophie for her distinct ability to find perfect styles for their staff and clients. Luxury brand managers also outlined Sophie's passion for the luxury fashion industry as a primary factor in Sophie and her team's success; pinpointing her unrivalled drive to surpass her clients growing expectations. Of the accolade Sophie said "A lot of hard work goes into what we do here at Eyesite, so it's always nice to attend the events that celebrate this fantastic industry. Our staff have a genuine passion for taking care of our customers and love bringing the most exciting pieces on the market to East Yorkshire. Working in this environment brings the best out of all of us here, and ultimately means our customers receive the highest levels of service along with the best style advice."
